Paleo Passion Foods has been working to evolve the way consumers think about and eat food since it first launched its good-for-you frozen popsicle line about three years ago. Now, the caveman-inspired company is adding to the reach of its brand via an upcoming deal with Walmart and a new product line positioned outside of the freezer aisle.
The Connecticut-based company has worked since 2014 to build a consumer base for its line of all-natural, better-for-you ice pops. The treats are currently sold in about 2,000 stores nationwide including Whole Foods, Shoprite, Safeway, Gelson’s, Giant Eagle, Fresh Direct and Key Food.
Paleo Passion expanded out of the freezer section with its newest grainless granola line, Krave the Krunch, in 2016. Both the granola, which retails for $7.99 per 8 oz. bag, and the pops align with many diets within the “free- from” movement: paleo, gluten-free, dairy-free, kosher, non-GMO and vegetarian.