
A passion for paleo
March 15th, 2017 Posted by Just Real Foods Press 0 comments on “A passion for paleo”ANAHEIM, CALIF. — The caveman diet is catching on with conventional consumers, driving growth for brands like Paleo Passion Foods, Greenwich, Conn. Food and beverage products featuring a paleo claim or certification have grown 56% over the prior year, according to data from Nielsen Product Insider and Label Insight. Such products, which do not contain grains, dairy, legumes or refined sugar, span the categories of pancake and baking mixes, soup, crackers, ready-to-eat cereal and peanut butter.
“Wal-Mart is making a huge push in this area, as well as Kroger and CVS,” said Marty Sands, founder and chief executive officer of Paleo Passion Foods. “It’s not just Whole Foods pushing into free-from, clean label, gluten-free, paleo certified… The mass market is now moving into this world.”